Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
__utma
ID used to identify users and sessions. This data is transferred to and processed by Google LLC on servers located in the United States.
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests. This data is transferred to and processed by Google LLC on servers located in the United States.
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. This data is transferred to and processed by Google LLC on servers located in the United States.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. This data is transferred to and processed by Google LLC on servers located in the United States.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server. This data is transferred to and processed by Google LLC on servers located in the United States.
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. This data is transferred to and processed by Google LLC on servers located in the United States.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test. This data is transferred to and processed by Google LLC on servers located in the United States.
18 months
_ga
ID used to identify users. This data is transferred to and processed by Google LLC on servers located in the United States.
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked. This data is transferred to and processed by Google LLC on servers located in the United States.
30 seconds
_ga_
ID used to identify users. This data is transferred to and processed by Google LLC on servers located in the United States.
2 years
_gid
ID used to identify users for 24 hours after last activity. This data is transferred to and processed by Google LLC on servers located in the United States.
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager. This data is transferred to and processed by Google LLC on servers located in the United States.
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. This data is transferred to and processed by Google LLC on servers located in the United States.
90 days
